If you sell devices, you already feel it. The Windows 10 refresh stopped being a someday problem and became a right now problem, and it is reshaping both what your customers need and what is coming available on the supply side. Here is the short version. Microsoft ended support for Windows 10 on October 14, 2025. Machines still running it no longer get security updates. Businesses that missed the cutover can pay for Extended Security Updates, but that is a stopgap, not a plan: it starts at $61 per device for the first year, doubles to $122 the second, and doubles again the third. The free consumer bridge runs out on October 13, 2026. So the math that let people delay is about to flip. Paying Microsoft to stand still stops being cheaper than simply refreshing the fleet. The scale of what is still out there is the part worth sitting with. Microsoft has cited a total population of around 1.4 billion Windows devices worldwide. Omdia estimates roughly 550 million of those run in businesses, and about half of them cannot meet Windows 11's hardware requirements. HP and Dell have both said publicly that roughly half of all PCs were still on Windows 10 heading into the deadline, and that the migration will run well into 2026. This is not a clean cutover. It is a slow, fragmented wave, which is exactly what makes it an opportunity rather than a one-week event. Two things happen at once, and both work in your favor.

For bulk hardware imports, the choice of Incoterm affects your landed cost, your logistics complexity, and your insurance liability. Here's a plain-English breakdown of the three we offer.

Incoterms determine who pays for freight, who handles customs, and who bears the risk when a shipment is in transit. If you're importing bulk hardware internationally, choosing the wrong one costs money.