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The Windows 10 Refresh Wave Is Here. What It Means for Your Device Supply.

Author:

Carlo

Buying Guide

Buying Guide

4 min read

The Windows 10 Refresh Wave Is Here. What It Means for Your Device Supply.

The Windows 10 Refresh Wave Is Here. What It Means for Your Device Supply.

The Windows 10 Refresh Wave Is Here. What It Means for Your Device Supply.

If you sell devices, you already feel it. The Windows 10 refresh stopped being a someday problem and became a right now problem, and it is reshaping both what your customers need and what is coming available on the supply side. Here is the short version. Microsoft ended support for Windows 10 on October 14, 2025. Machines still running it no longer get security updates. Businesses that missed the cutover can pay for Extended Security Updates, but that is a stopgap, not a plan: it starts at $61 per device for the first year, doubles to $122 the second, and doubles again the third. The free consumer bridge runs out on October 13, 2026. So the math that let people delay is about to flip. Paying Microsoft to stand still stops being cheaper than simply refreshing the fleet. The scale of what is still out there is the part worth sitting with. Microsoft has cited a total population of around 1.4 billion Windows devices worldwide. Omdia estimates roughly 550 million of those run in businesses, and about half of them cannot meet Windows 11's hardware requirements. HP and Dell have both said publicly that roughly half of all PCs were still on Windows 10 heading into the deadline, and that the migration will run well into 2026. This is not a clean cutover. It is a slow, fragmented wave, which is exactly what makes it an opportunity rather than a one-week event. Two things happen at once, and both work in your favor.

If you sell devices, you already feel it. The Windows 10 refresh stopped being a someday problem and became a right now problem, and it is reshaping both what your customers need and what is coming available on the supply side. Here is the short version. Microsoft ended support for Windows 10 on October 14, 2025. Machines still running it no longer get security updates. Businesses that missed the cutover can pay for Extended Security Updates, but that is a stopgap, not a plan: it starts at $61 per device for the first year, doubles to $122 the second, and doubles again the third. The free consumer bridge runs out on October 13, 2026. So the math that let people delay is about to flip. Paying Microsoft to stand still stops being cheaper than simply refreshing the fleet. The scale of what is still out there is the part worth sitting with. Microsoft has cited a total population of around 1.4 billion Windows devices worldwide. Omdia estimates roughly 550 million of those run in businesses, and about half of them cannot meet Windows 11's hardware requirements. HP and Dell have both said publicly that roughly half of all PCs were still on Windows 10 heading into the deadline, and that the migration will run well into 2026. This is not a clean cutover. It is a slow, fragmented wave, which is exactly what makes it an opportunity rather than a one-week event. Two things happen at once, and both work in your favor.

RCC

RCC Procurement Team

RCC Procurement Team

Refurbished Computers Canada · Est. 1992

Refurbished Computers Canada · Est. 1992

Buying bulk refurbished computers internationally is a different operation from retail procurement. The economics are compelling, but the process requires more due diligence, longer lead times, and attention to logistics details that don't apply to domestic purchases.

Demand climbs on one side

Organizations are replacing Windows 10 machines in volume. Canalys found that 73% of channel partners expected the end of Windows 10 support to affect their customers' refresh plans within the year, and the clearest demand in the market right now is commercial: businesses moving fleets onto supported, secure hardware. Notably, that same wave lifts the used market too. Windows 11 certified refurbished devices have been commanding price premiums of 10 to 15% over Windows 10 only stock without slowing turnover during this refresh window. Buyers want refreshed machines that are ready for what is next, and they want them at a price that works.


Supply loosens on the other

Every retired fleet has to go somewhere. As businesses refresh, large volumes of Grade A off-lease desktops, laptops, and displays flow back into the secondary market. This is the feedstock the whole refurbished sector runs on, and that sector is not small: analysts size the global refurbished computers and laptops market in the range of USD 10 to 24 billion in 2026 depending on how it is defined, growing at high single to low double digit rates through the next decade. North America is consistently the largest region, and education and corporate buyers are among the fastest growing segments. The end of Windows 10 support is explicitly named by analysts as one of the forces releasing high specification assets into refurbishment streams.


The catch is timing the supply

When everyone refreshes at once, getting reliable Grade A stock, at the exact spec and volume you need, when you need it, gets harder. Prices on new machines are climbing too. IDC expects new PC average selling prices to rise sharply in 2026 on the back of memory shortages, which only strengthens the case for well sourced refurbished units. The winners in a supply crunch are the ones who can source consistently and move fast. That is the gap we fill. At Refurbished Computers Canada, we do not sit on a warehouse of random inventory. We work the other way around. You tell us the spec and the volume you are after, and we source it through our vendor network and come back with pricing. Grade A off-lease desktops, laptops, and displays, with Chromebooks and Apple where you need them, matched to what your customers actually want. No guessing, no dead stock, no fronting the cost yourself. If the refresh wave is already showing up in your pipeline, now is the time to line up a supply partner who can keep pace with it. Send us what you are looking for, and we will show you what we can do.


Sources (for your reference, not for publishing)

• Microsoft: Windows 10 support ended October 14, 2025; consumer ESU runs to October 13, 2026.

• The Register / Omdia (Oct 2025): ~1.4B Windows devices worldwide; ~550M in businesses, about half cannot upgrade to Windows 11. Commercial ESU $61 / $122 / doubling by year.

• Windows Central, Tom's Guide (2025): HP and Dell estimate ~half of PCs still on Windows 10; migration extends into 2026. Canalys estimate ~240M devices at risk.

• Canalys: 73% of channel partners expect Win10 EOS to affect customers' refresh plans within 12 months; commercial refresh leads demand.

• Mordor Intelligence (2026): Windows-11-certified refurbished devices command 10–15% price premiums; Win10 EOS releasing high-spec assets into refurb streams. Refurb market ~USD 10.5B (2026).

• Future Market Insights (2026): global refurbished computers & laptops market ~USD 23.9B in 2026, ~10.2% CAGR; laptops ~74% of product mix; North America a lead region.

• IDC (2026): new PC average selling prices forecast to rise ~18% in 2026 on memory shortages.

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RCC Editorial Team

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Buying Guide

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The Windows 10 Refresh Wave Is Here. What It Means for Your Device Supply.

EXW vs FCA vs DAP: Which Incoterm Is Right for Your Import?

If you sell devices, you already feel it. The Windows 10 refresh stopped being a someday problem and became a right now problem, and it is reshaping both what your customers need and what is coming available on the supply side. Here is the short version. Microsoft ended support for Windows 10 on October 14, 2025. Machines still running it no longer get security updates. Businesses that missed the cutover can pay for Extended Security Updates, but that is a stopgap, not a plan: it starts at $61 per device for the first year, doubles to $122 the second, and doubles again the third. The free consumer bridge runs out on October 13, 2026. So the math that let people delay is about to flip. Paying Microsoft to stand still stops being cheaper than simply refreshing the fleet. The scale of what is still out there is the part worth sitting with. Microsoft has cited a total population of around 1.4 billion Windows devices worldwide. Omdia estimates roughly 550 million of those run in businesses, and about half of them cannot meet Windows 11's hardware requirements. HP and Dell have both said publicly that roughly half of all PCs were still on Windows 10 heading into the deadline, and that the migration will run well into 2026. This is not a clean cutover. It is a slow, fragmented wave, which is exactly what makes it an opportunity rather than a one-week event. Two things happen at once, and both work in your favor.

Incoterms determine who pays for freight, who handles customs, and who bears the risk when a shipment is in transit. If you're importing bulk hardware internationally, choosing the wrong one costs money.

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Refurbished Computers Canada

Refurbished Computers Canada (RCC) is an independent wholesale distributor of premium, off-lease IT hardware. We are not an "Authorized Partner" or "Direct Representative" of Dell, HP, or Lenovo. All brand names, logos, and trademarks are the property of their respective owners and are used on this site for identification purposes only to show the high-quality inventory we source and sell.

Our Quality Promise: Every unit we sell is a genuine, professionally refurbished product that has passed our strict Grade A inspection and 6-point diagnostic test.

© 2026 RCC. All rights reserved.

Refurbished Computers Canada

Refurbished Computers Canada (RCC) is an independent wholesale distributor of premium, off-lease IT hardware. We are not an "Authorized Partner" or "Direct Representative" of Dell, HP, or Lenovo. All brand names, logos, and trademarks are the property of their respective owners and are used on this site for identification purposes only to show the high-quality inventory we source and sell.

Our Quality Promise: Every unit we sell is a genuine, professionally refurbished product that has passed our strict Grade A inspection and 6-point diagnostic test.

© 2026 RCC. All rights reserved.